Coverage:  Burlington, VT – Plattsburgh, NY Arbitron Metro plus Franklin County NY

Target Audience: adults between the ages of 18 and 49 years old, skewing toward women.

Format: Hot Adult Contemporary (HOT AC):  WYZY-FM is transformed into Y106.3 on a daily basis with a mix of music that has taken years to perfect.  It has been our goal to re-define what it means to play "Today's Best Music!" and we work hard at it to bring listeners exactly what they want to hear.

How do we do it?

·         We’ve created a sound and an image that reaches out to New York and Vermont consumers and draws them in using an upbeat, positive sound.

·         On Y106.3 much of our music is re-mastered and carefully designed to attract and keep our loyal listener base.

·         We are dedicated not just to the songs we play, but the way in which we deliver them It’s in the beat of each song, a song’s foundation and its conclusion, and the “Imaging” in between.

·         Listen Live